In today's digital landscape, software demo videos have become essential for businesses to showcase their software products and captivate potential customers.
These short videos effectively market your product functionalities and features to drive user engagement and skyrocket conversions.
Whether you're looking for inspiration to create your product demo video or simply interested in witnessing the best practices in action, this collection is your ultimate guide.
Join us as we demystify the art of creating impactful software demos and explore these handpicked video examples that have mastered attracting, engaging, and converting viewers into loyal customers. Get ready to be inspired!
Software demo videos are used across various industries to showcase their products' unique features and benefits.
Let's explore some of the best examples of software product demos in various sectors.
Dropbox Paper is a collaborative workspace that helps teams create and share early ideas. It’s free with Dropbox.
This software product demo showcases how it enables more seamless collaboration.
The best part about this video is that it uses an actual case scenario to demo the real-time editing features and lightweight task management tools, Paper makes it easier to run brainstorms, hold meetings, and review work.
The video demonstrates how you can work with all your content in one place: Don’t waste time searching for information that’s scattered across tools.
With Paper, you can easily work with different types of content— from YouTube videos to code snippets and Pinterest boards — in one centralized place.
This software demo illustrates how you can focus on ideas, not formatting, as you kick off projects: Stay in the flow as you kick off projects and develop ideas.
Using real screenshots shows how paper eliminates distractions that get in the way of creativity, with features like smart formatting, docs that easily convert to presentations, and automatic reminders that tasks are due or edits have been made.
This software product demo with custom-built screenshots describes how Slack transforms the way you work.
The screencast animation illustrates how Slack is your digital HQ and messaging app for business plus the company’s home for everyone and everything.
The product demo showcases how you can move faster by organizing your work life and focus your time, on your own terms while simplifying teamwork for everyone.
This quick 60-second software demo video shows how Shopify Bill Pay allows you to pay vendors, suppliers, and contractors the way you want.
Here the software demonstration is done using a mixed media approach that illustrates how to choose a payment method that works for your business—with debit/credit card or ACH bank transfer.
And vendors will receive a check or bank transfer, without needing to sign up for Bill Pay.
This cool software demo introduces Tasks for Microsoft 365 using a mixed-media video approach with 2.5D screencast animation techniques.
Yaniv, the creative director behind this product demo video, uses animation overlays to illustrate various use cases for the audience.
The screenshots used for this demonstration of the software feature are custom-designed to enhance the animated transitions, as shown below.
Microsoft's latest software demo film showcases one of the latest and most exciting capabilities of Excel Online, which allows the recording, editing, and sharing of simple yet powerful scripts using a modern programming language.
This 3D animated demo illustrates as these scripts run in the cloud, they can be scheduled to run autonomously and asynchronously across spreadsheets.
In this 3D software marketing demo, they wanted to capture a duality between complexity and simplicity that customers often experience in gathering large volumes of data.
With this demo of the software, they also wanted to register the ease of use of this experience in creating these scripts and sharing and automating them in an authentically Excel-branded world.
Hornet teamed up with their friends at Facebook to share the software’s newest extension, Facebook at Work.
This software product demo explains the features of the new collaborative and professional platform.
The 60-second spot mixes live/action for 3D, with various handcrafted designed screenshots at work backgrounds.
In this quick 30-seconds software demo video, SurveyMonkey showcases how you can get feedback or do a quick team pulse check and share the results all securely within Microsoft Teams.
It uses infographic animation with custom made screenshots to illustrate the steps.
Using this animated demo video Upwork wanted to introduce their new product feature Virtual Talent Bench which provides businesses a seamless way to build relationships with people they love working with on the marketplace.
This software demo showcases how to discover new talent, reconnect with those you want to work with again and again, and create curated lists that include promising independent professionals to keep track of for future projects—all in one place.
Here are a few of the new features that this demo video covers:
This software product demo introduces the integration of QuickBooks Online account with Mailchimp and showcases how you can start using your financial data to create tags and send targeted, personalized campaigns.
This feature demonstration uses handcrafted screenshots and infographic animation to showcase the integration workflow.
Asana, with this software product demo, wanted to showcase how it keeps everything and everyone connected all in one place to drive teamwork.
That means no more misplaced assets or crazy email chains.
The product demo illustrates how from Gantt charts to streamlined Kanban views, the team can maximize operational efficiency with Asana.
The video demonstrates powerfully how Asana creates one source of truth for all work in your organization and provides more visibility and control over how that work happens, reducing inefficiencies, bringing teams together, and driving better business outcomes.
This impressive example of a software product demo is from Google Workspace that effectively highlights how you can harness the power of generative AI to create, connect, and collaborate like never before.
The video showcases how you can summarize your email conversations, and write awesome emails using AI.
The product demo also illustrates using 3D screencast panning animations how you can build presentations and generate images for it with a click of a button.
You can even capture notes from Google Meets and send personalized emails to your email list.
This video demonstrates how Square works effectively with hundreds of apps to help you run your business more efficiently.
This mixed media video showcases how you can connect the apps you’re already using to Square without making changes to your existing business system.
Save time with tools and software that work together. Your data syncs automatically between Square and your integrated apps.
eBay Refurbished created this software product demo to showcase how it offers buyers a choice of refurbished products, ranging in condition from Certified to Excellent, Very Good, and Good.
To build trust, this animated video also highlights how refurbished products come directly from the manufacturer or vetted seller and go through a rigorous multi-point inspection.
Also, every purchase is backed by a one or two-year warranty, serviced by Allstate.
Amazon Business in this demo focusses on how you can make progress towards your organization’s environmental, social responsibility, and governance goals with sustainable products from diverse sellers.
This software demo also showcases how they support responsible purchasing solutions for businesses of any size whether its enterprise, small business, public sector, and more.
In this software product demo we see how with GrammarlyGO, the Grammarly experience now comes with the power of generative AI—across the digital spaces you write in most.
The video demonstrates how GrammarlyGO helps you accelerate your writing process while still producing high-quality work that’s authentic to you.
You can simply prompt GrammarlyGO with basic instructions to unblock ideas and get polished drafts in seconds.
By setting voice preferences, you also can ensure the writing it generates is personalized.
This software demo introduces Box AI, an AI solution that's revolutionizing content value and security.
The video effectively showcases the future of content management with Box AI!
With this demo of software dive into their latest suite of capabilities, seamlessly integrating advanced AI models directly into the Content Cloud.
But it's not just about innovation; this video highlights how with with Box AI, you're guaranteed their enterprise-grade standards for security, compliance, and privacy.
Unlock the true potential of your content while ensuring it remains protected.
Explore the transformative power of Box AI in this animated demo video!
With this video, BigCommerce wanted to communicate how you can Graduate to a new level of success with BigCommerce University.
The video keeping its target audience in mind starts with highlighting that BigCommerce University has everything from self-paced courses for individual users to personalized, in-person instruction for entire teams.
They also cover topics like day-to-day operations, storefront design, complex integrations — and so much more.
This demo showcases whether you’re an e-commerce manager, a business owner wearing multiple hats, or a front-end developer diving deep into the code, BigCommerce University has a number of options catered to help you learn in a way that best suits you and your business.
The software demo ends with a powerful transformation for the audience saying transform learning into success.
No matter if you’re launching your first store or if you’re already using the BigCommerce platform, BigCommerce University’s in-person and virtual sessions can help you learn how to leverage the right tools and features for e-commerce success.
This software demo highlights Firefox Relay which is a free service available at relay.firefox.com where you can get five email aliases to use whenever you sign up for an online account.
This video showcases how Firefox Relay sends and forwards your email messages from your alias email addresses to your primary email address.
This demonstration of software from Stripe communicates how you can automate taxes on your Stripe transactions.
Stripe Tax lets you calculate and collect sales tax, VAT, and GST with one line of code or the click of a button.
This instructional video ends with directions to visit their landing page and know where to register, automatically collect the right amount of tax, and access the reports required to file returns.
This video showcases how with Rosetta Stone’s uniquely immersive approach to learning a language, you can learn one—or all 25 languages they offer—with confidence.
This video effectively highlights that you’ll learn in a way that feels fun and natural, and their pronunciation technology helps you perfect your accent from the very first lesson.
Plus, you can do it all on your schedule, with learning content that fits your unique goals.
This product demonstration using character animation invites you to join the millions of professionals worldwide using Hootsuite to manage their social media.
The video showcases how you can connect all your social networks, reach your customers, & grow your business in one place effectively.
Canva really wanted to excite its users with a demonstration of AI in their online software platform.
With this engaging and fast paced animated video, they wanted to invite their users to explore Magic Studio.
It is a new collection of AI-powered tools that work seamlessly with more ease, speed, and creativity than ever before.
This software demonstration beautifully illustrates how there are so many things to do to keep a small business running and how without the right strategies and tools, managing your social media can be time-consuming.
This animated video effectively highlights Buffer as an all-in-one social media management tool to help you manage your social media channels on Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
With Buffer, you can streamline your workflows and build your brand more efficiently on social media.
Another great example of a software demonstration video from Dropbox showcasing how you can quickly find what you need with Dropbox Dash.
It's an AI-powered universal search that connects all your tools, content, and apps—all in one place.
This animated screencast video highlights how Dropbox is one of the best places to keep life organized and keep work moving.
With more than 700 million registered users across 180 countries, they are on a mission to design a more enlightened way of working.
This is another great example of product demonstration from Microsoft which uses live action with beautifully designed 3D-looking screenshots to tell the story from a user's perspective.
This video effectively highlights how to use AI in Microsoft Edge to boost search and creativity, get inspired, and bring your ideas to life.
It states Microsoft Edge is the only browser with Bing built in, and the new Bing has AI tools for creators to easily work and create new ideas.
The demo of their software showcases how you can use built-in AI-powered features like Bing Chat, Compose, and Microsoft Designer to uncover answers, find inspiration, enhance creativity, and accelerate your search process along the way.
Mindbody, with this product demo video, wanted to showcase how they are reimagining the software wellness businesses worldwide use daily to deliver exceptional services to their communities.
The new Mindbody experience is sleeker, more intelligent, and more powerful.
The video highlights new team member onboarding and growth-driving metrics to a completely modernized booking and scheduling experience, and so much more.
Square is a company that makes a handy plug-in credit card reader for point-of-sale systems.
But their apps are powerful and versatile, too, and Square wanted their customers to know about them too.
This video for their ecosystem is fantastic, from their cute minimalistic stop-motion style animation to the friendly, natural voiceover and script.
But what really makes this video work is that it’s focused on the end user, teasing them with a clear idea of what it would be like for them to use Square and its apps.
And that is the main goal of demo videos, to help them imagine actually using the product, which brings them much closer to making that happen in real life.
PayPal’s video is a fascinating blend of product demonstrations and customer testimonials.
Using a diverse mix of real people in typical everyday scenarios using PayPal in various ways.
This shows off the power of the app, but also makes its audience think about how much easier their lives would be using it.
The acting is on point and natural, not coming off as an aggressive ad, but friendly and light.
It makes a big impact in just thirty seconds.
Slack used the power of slick, friendly animation with bright colors and clean graphics to explain their Canvas offering.
Animation gives you the freedom to do things not easily possible anywhere else.
It’s also attention-grabbing and holds your interest from start to finish.
They say that you should always aim to “show, don’t tell.”
And this deceptively simple demo by Ikea does away with the hype and marketing jazz that we’re all used to, simply announcing what it does and showing the app at work.
By leveraging these different types of product demos, businesses can effectively showcase their offerings, engage with their audience, and drive conversions effectively.
The key is to choose the demo format that best aligns with your product, target audience, and marketing objectives.
Health is important.
But something that often goes neglected is our mental and emotional health, too.
Being glued to screens 24/7 cannot possibly be good for any of us long-term, and we all know it.
But what can we do?
Headspace tackles this problem by making meditation something everyone can do with their phone.
The app tracks your meditation, sleep, and rest, and scores your overall health and progress.
Their product demo video is suitably calm and serene, with peaceful lush colors and subtle animation, reflecting what their app can do.
Even the voiceover is calm, simple, and friendly, rather than the usual rushed excitement you hear in most videos.
Showing off how the app works, the viewer is invited to imagine what it would be like if they started using it daily too.
On that note, have a gentle reminder to straighten your back, relax your jaw and neck, and maybe take a quick break to stretch!
What Zendesk does is kind of complicated.
They help customer service agents take care of their customers better, through an array of apps and systems.
So to explain it as simply as possible, without watering down the message too much, they used the power of animation.
It’s slick and minimalist, and the voiceover is friendly and conversational rather than technical.
You don’t even have to work in customer service to understand what it’s talking about.
But if you do, this video is speaking your language and understands your daily challenges.
A great example of how to do a fantastic product demo!
Slack is another one of those app suits that does a little bit of everything.
Used primarily for communication between team members, it’s taken on a new life after the pandemic era.
But it’s often hard to explain what a product like Slack can actually do for you.
So they go all out on explainer videos, putting out some of the best examples of the medium.
There’s a reason they’re mentioned so often in our blogs!
And this one is no exception. It’s simple, friendly, and very personable, using a live-action actor talking candidly about how useful Slack is in her daily professional life.
As we keep saying, speak your audience’s language to really connect with them and show off what your offering can really do. And this is another great example.
Nutrislice uses SaaS to revolutionize digital food industry signage.
If that sentence confused you, you’re not alone.
But thanks to a beautifully crafted video using gorgeous infographic animation and a clever, slick script, it all becomes perfectly clear in two minutes.
The animation helps explain the script, but more than that, it breathes life and dynamism into the video, keeping things visually interesting.
The voiceover is full of energy but simple and to the point.
This just goes to show how animated video can make even the most complex topics simple and easy to understand!
Before the internet came along, you would have to spend huge amounts of money to get noticed by the general public through billboards or television/radio advertising.
And this level of attention simply wasn’t accessible to everyone.
But now, you can reach the entire planet through the internet. And that’s great– but it’s not perfect.
When everyone has a platform, effectively nobody has a platform.
You’re essentially a drop in the ocean.
Semrush’s video explains how they help your business get noticed through SEO or search engine optimization.
It’s complex and technical, but thanks to some lovely animation and a clever script, it’s all broken down and explained in simple terms anyone can understand.
The best examples of product demo videos show the product in use, but in a way that the viewer can understand using it themselves.
Here, Grammarly shows how it can help in regular everyday work in practical and valuable ways.
It shows that it’s not just an app that helps with your language/grammar skills, but a useful tool for everyday life.
Because just like with video, it’s not just about what you’re saying. It’s about how you say it, and who you’re speaking to!
I'm sure all these examples leave no doubt that software demo videos are a powerful tool for businesses to showcase their products and captivate potential customers.
Through storytelling, visual design, and persuasive communication, these videos can attract, engage, and convert viewers into loyal customers.
This blog explored examples of the best software demo videos in different industries, highlighting their effectiveness in communicating product features and benefits effectively.
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